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Sweet Delights
- Large gourmet cupcakes, similar to Crumbl. Mainly focused on cupcakes, cookies, and cakes; family-run business.
- Wants to expand and reach a wider audience
- Top sellers include red velvet (cup)cake, red velvet chocolate chip cookie, and wedding cakes.
- No formal team; mainly family-run with occasional part-time help
- Owner is unwilling to grow with delivery—prefers keeping business in her location
- Currently uses a simple order sheet; no digital systems but wouldn’t be opposed to it
- No social media presence currently, protective of brand identity. We will need to present clear examples to feel comfortable with expanding online
- Broad audience, no specific demographic
Questions
- What strategies do you have to help with marketing?
- Are you interested in ads, loyalty, email campaign?
- What are your short-term vs long-term goals?
- Are you planning on expanding or staying local?
- Do you have any improvements?
- Discuss sales and customer traffic as well as seasonal trends
- Break down POS, CRM, inventory software as long as it’s intuitive
- What are your biggest business challenges?
- Do you interact with local community?
- Emphasize that she needs to hire new people if/when the business expand?
Service Tiers
Starter Tier - $75/mo
- Website hosting + content updates → $25
- Google Drive/Forms setup and support → $20
- Monthly check-in (photo or email) → $30
- Total → $75
Growth Tier - $155/mo
- All Starter Tier services → $0 (included)
- Social media management (2–3 posts/week) → $50
- Mailchimp setup + 1 newsletter/month → $30
- Square POS/CRM support and review → $20
- Monthly performance summary (traffic, engagement) → $30
- Total → $155
Signature Tier - $275/mo
- All Growth Tier services → $0 (included)
- Loyalty program management (Square Loyalty) → $15
- Seasonal/Promo email campaign (1 extra) → $25
- Branded content creation (images/templates) → $40
- Quarterly strategy call/report → $40
- Total → $275
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