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Q10-1. What are the fundamentals of a Sales process?
The sales process is a critical marketing function within the value chain, which connects product delivery to customer engagement in B2B and B2C contexts. At CBI, it involves key activities including pre-sales (lead generation, marketing, and pricing), order processing (capturing sales orders), inventory management (updating stock levels), logistics (picking, planning, and shipping), billing (invoicing and payment processing), and customer service (post-sale support).
Q10-4. How does SAP improve CRM processes at CBI?
SAP enhances CBI’s CRM processes by integrating sales, warehouse, and accounting functions into a single shared database. This enables real-time data sharing, allowing sales agents to access order statuses instantly, improving customer responsiveness. Process integration automates tasks like pricing updates and invoicing, which reduces errors and manual work. However, challenges like system complexity and training needs require careful management to maximize CRM benefits, ultimately enhancing customer relationships and satisfaction/
Q10-5. How does e-commerce improve processes in an industry?
E-commerce streamlines industry processes by enabling direct transactions via the internet. This improves market efficiency, and it supports disintermediation which reduces intermediaries in B2B and B2C models, which lowers costs and speeds up transactions. Merchant companies and nonmerchant models enhance accessibility and competition, while real-time data exchange improves inventory and order management, boosting operational efficiency and customer satisfaction.
Q10-6. What new IS will affect the Sales process in 2031?
By 2031, emerging information systems like social CRM, darknet, and smartphone payments will impact the sales process. Social CRM will leverage social media for personalized customer engagement, enhancing lead generation. Darknet may influence niche markets, requiring secure transaction systems. Smartphone payments will streamline B2C transactions, improving convenience and speed, while integrated platforms will further enhance data-driven sales strategies and customer interactions.
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