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Q11-1. What is collaboration, and what are the objectives of the collaboration process?

Collaboration is a structured process of communication and iteration where teams work together to achieve shared goals. Its objectives include producing a successful product (effectiveness), enhancing team capability (team growth), and ensuring a meaningful individual experience (satisfaction), while improving efficiency by minimizing time and cost.

Q11-5. What is social media, and what are the objectives of social media?

Social media involves web applications that enable user-generated content creation and sharing, like posts on platforms such as Facebook and Instagram. Its objectives are to enhance effectiveness through increased brand visibility, customer engagement, and social capital, while improving efficiency by reducing marketing and customer service costs via scalable platforms.

Q11-6. What are the key components of a social media IS?

A social media IS includes hardware (cloud servers, mobile devices), software (free, dynamic platforms like Twitter), data (content and connection data for analytics), procedures (informal for users, policy-driven for businesses), and people (users seeking engagement, businesses following policies). These components support dynamic interactions but require risk management for privacy and content issues.

Q11-10. How can IS that blend collaboration and social media support business processes?

IS blending collaboration and social media, like WhatsApp or Reddit, support business processes by combining structured teamwork with user-driven engagement. They facilitate project management, promotion, and customer service through real-time communication and UGC, enabling efficient workflows, stronger relationships, and new processes like online training, while enhancing scalability and interaction.

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